This is a great tool for a business to utilize on their page as you can target your frame by adding a location, setting a start and end date, and including keywords. Developing and launching custom Frames can be a unique promotional strategy for businesses.
Create a frame on Facebook in 3 easy steps:
1) Create your frame, you can upload single or multiple PNG files.
2) Upload your frame here
3) Targeting, you can now set your location and specify the keywords. Don't forget to give the frame name.