A verified badge is a blue check mark that appears next to a Twitter or Instagram account's name in the search box and on their profile.
It means that the Social Media platform has confirmed that this is the authentic account for the specific user whether it is a brand, celebrity, well-known person or public figure.
Twitter will verify an account which they deem is of public interest and is maintained by users in music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas.
Social Media platforms regard these type of accounts as a high risk of being impersonated and have implemented the verification process to make it easier for the online community to follow the correct account.
How does Twitter verification work?
- Fill out your profile completely with a verified phone number, confirmed email, profile picture, cover photo, birthday (if applicable) and website. When providing URLs to support your request, choose sites that help express the account holder’s news-worthiness or relevancy in their field.
- Update your Bio so that it specifies an area of expertise and/or a company mission.
- Set your Tweets as "Public" in Tweet Privacy settings.
- An Individual account requires official documentation (i.e passport or driver's license)
- Set your tweets as “public”
- Visit the verification form on Twitter and they will respond to your request by email.
What about Instagram?
If you scroll through your Insta feed you'll see that celebrities, brands, and public figures have verified badges next to their profiles but what about everyone else?
According to Instagram "It's not currently possible to request or purchase a verified badge" but they do offer other solutions for their users to come across as more authentic. These suggestions include linking to your Instagram profile from your official website, Facebook page or Twitter account.
If you have any more questions about the Verification process don't be shy to drop us a line.